A couple in the Adelaide Hills wrap up their wedding in March. Twelve months later, one of the bride's mates gets engaged at a pub in Norwood, and within the hour the bride is pulling a linen tote out of...
Picture a marketing coordinator at a private hospital in Brisbane. She's just unboxed 2,000 branded stress balls for the front desk, and she's chuffed. Two days later, infection control pulls every last one. Porous foam surface, can't be wiped down,...
Run the numbers on one fridge magnet. Three people in a household, each glancing at it twice a day, is six brand impressions daily. Over a year, that single magnet clocks up 2,190 views of your logo and emergency number,...
A family walks out of an arrangement meeting in Geelong carrying a soft-cover folder with every document they'll need for the week ahead, a small unscented candle, and a packet of forget-me-not seeds. Nobody mentions the funeral home's logo, because...
Estimates suggest the average Australian engages a lawyer fewer than five times in their entire life, often with years or even decades between matters. That number should terrify anyone running a firm. Your client settles, shakes your hand, walks out...
A full-time Australian worker clocks around 38 hours a week on the job. Stretch that across a year and you're looking at close to 1,900 hours spent at a desk, in a ute, on a site or in front of...
The cheapest promotional calendar you can buy is also the most expensive marketing you'll do this year. That sounds backwards, so stick with us. A calendar earns its keep by sitting on someone's desk or wall for twelve straight months,...
The Pharmacy Guild of Australia estimates the average Australian visits a community pharmacy around 18 times a year. That's more often than most people see their GP, their dentist and their accountant combined. Eighteen chances a year to hand someone...
18/8. Two numbers on a spec sheet most buyers never ask to see, and they decide whether your custom branded metal straws are still in service in three years or in the bin by Christmas. That ratio, 18% chromium to...
Nobody throws out a board game. Think about the last piece of branded merch you binned or shoved in a drawer. Now think about the board games at your place. They're on a shelf, probably slightly battered, and they come...
Magnet manufacturers rate flexible ferrite, the material behind almost every fridge magnet ever made, as losing under 1% of its magnetic strength per decade in normal household conditions. Read that again. The magnet on your nan's fridge from 1997 is...
Tuesday morning, fitness industry expo, Melbourne Convention Centre. Your sales lead hands a hot prospect one of your branded protein shakers, and the prospect actually uses it, filling it at the smoothie bar two stands over. Two shakes in, the...
