Book 50 trade shows over the next few years and your table runner clocks up serious display time. The maths is simple: 50 events × 8 hours of show floor per day (call it one day each, conservatively) = 400...
This week's arrivals are a proper mixed bag, in the best way. We've got Stormtech outerwear made from recycled polyester, a corduroy bucket hat that people will actually fight over, and desk gear that earns its spot instead of migrating...
A branded chocolate advent calendar gets opened 24 times. A bottle of wine gets opened once, usually at a barbecue where nobody remembers who sent it. That's the whole argument in two sentences. Twenty-four separate moments where a client sees...
A carton lands on the break room table of a Brisbane café. Two hundred snapbacks. The logo is stitched dead centre, colours match the shopfront perfectly, everyone crowds around. By the following Friday, half the hats are still in the...
Day two of a big conference at the Melbourne Convention Centre wraps up. Near the exit sits a recycling bin, and by 5:30pm it's overflowing with plastic sleeves, crumpled paper inserts and tangled lanyards. Hundreds of them. Every one of...
A commercial architecture project can run two to four years from first sketch to practical completion. That's years of weekly meetings, site walks and late-night phone calls with a developer, a builder and an entire project team. Then handover happens,...
Saturday morning, 6:47am, at a farmers market in Byron Bay. Two stallholders are setting up side by side. One wrestles a pull-up banner out of its bag, extends the pole, clips the top rail in, and has it standing in...
A marketing coordinator in Brisbane finds a Perth supplier with exactly the right custom drink bottles for a September conference. She loves the product, the decoration options, the service on the phone. Then she checks the map. Perth to Brisbane...
Fidget spinners were officially pronounced dead in 2017. The toy aisles cleared out, the think pieces were written, and everyone agreed the fad was over. Meanwhile, in the promotional products world, fidget spinners never stopped moving. They keep getting ordered,...
Smoko, Tuesday morning, a framing job in western Sydney. Four blokes around an esky. Every single stubby holder on that esky is branded, and one of them came from a tool supplier who shut up shop three years ago. The...
The average conference lanyard clocks about eight hours of wear. One day, one event, then straight to the bin or the bottom of a tote bag. Meanwhile the good ones, the 20mm woven polyester numbers with a metal swivel clip,...
Individual Australians give more than $12 billion to charity every year, according to the Giving Australia research project. That's an enormous pool of goodwill. And yet every fundraising season, charity auction tables across the country leak money because they're stacked...
