Picture a long lunch at a winery restaurant in the Yarra Valley. Every table gets a chilled 750ml glass bottle of filtered water, the venue's logo etched into the shoulder, condensation running down the side. Guests refill their own glasses...
Winter in Australia means two things: rain that arrives sideways, and a fresh round of conferences, kick-offs and client catch-ups to plan merch for. Handy, then, that this week's arrivals lean hard into travel, weather and everyday carry, the stuff...
Three weeks after a Brunswick café rolled out fifty new branded aprons, half the staff had quietly gone back to their old ones. The new aprons looked brilliant on day one. Then the neck straps started digging in during double...
You've got the merch catalogue open, your marketing manager has asked for "hats or caps" for the summer campaign, and you just realised you don't actually know which one they mean. Or whether there's even a difference. You're not alone....
Halfway through day two at a Melbourne expo, you spot it. A visitor at the coffee cart, phone in hand, and on the back of it is your logo. The custom phone case you handed out yesterday morning. Still on...
It's December 9. Sarah from marketing is staring at a spreadsheet with 140 client names, 32 staff, and a budget that finance signed off back in October. Every supplier she rings is quoting January delivery. The default option, a hamper...
In 2023, the ACCC ran an internet sweep of environmental claims and found that 57 per cent of the businesses it reviewed made claims that raised greenwashing concerns. More than half. That single number explains a lot about where Australian...
A branded coffee mug can out-perform a five-figure digital ad spend, and there's actual psychology behind why. Most display ads get a glance before the thumb keeps scrolling. A decent mug sits on someone's desk for years, quietly clocking up...
More than a quarter of a million Australians work in mining, and a huge chunk of them clock on wearing hi-vis. That's a lot of orange and yellow moving between airports, buses, camps and sites every single week. Most of...
Big news from the Promo Punks workshop: we've officially partnered with Greenfleet, Australia’s first carbon offset provider. From now on, every quote and order you get from us shows the estimated carbon footprint of that order in kilograms, and a...
Saturday afternoon, company family day at a park in Brisbane. The marketing coordinator looks out across the grass and sees forty blankets rolled out under the trees, every single one carrying the company logo in full colour. Kids sprawled on...
An Australian summer gives you roughly 13 weekends. Ninety-odd days from December through February, plus the warm shoulder months either side, where the entire country migrates outdoors with an Esky, a slab of something cold, and a bag full of...
