Depending on which workforce projection you read, Gen Z will make up somewhere between a quarter and a third of the global workforce by 2030. In Australia, they're already a massive chunk of your customers, your grad intake and your...
Fifty-four. That's how many printable surfaces sit inside a single deck of playing cards: 52 cards, two jokers, and then the tuck box on top of that. Almost every other promotional product gives you one branding position. A pen has...
You've just signed off on 500 branded drink bottles and someone in the Monday marketing meeting asks the question you were dreading. "So what's the reach on that?" Your digital ads have a dashboard with numbers scrolling past like a...
Two in three Australians will be diagnosed with skin cancer before they turn 70, according to the Cancer Council. That number is grim, and it's also the reason sunscreen is one of the few promotional products people actually say thank...
A security engineer at a Sydney fintech gets back from a two-day conference with a tote full of freebies. She tips it out on her desk. Pens, stickers, a stress ball shaped like a cloud server, and four branded USB...
Here's a number worth chewing on. A club that sells 100 branded hoodies at a $27 margin banks $2,700, roughly the cost of a season's worth of match balls, ground fees, or a decent chunk of a junior development program....
A plain one-colour logo on a stubby holder will outperform a full photo of your team, your product, or your dog every single time at an event. Bold claim, sure. But it holds up when you look at how stubby...
Friday morning, a café owner in Brunswick opens the box she's been waiting on for three weeks. Three hundred tea towels for the shop's fifth birthday weekend. She pulls one out and her heart sinks. The logo is the size...
Here's a number worth knowing before you order branded tees: a properly cured screen print will typically survive 40 to 50 wash cycles, and plenty last well beyond that. On a shirt worn and washed weekly, that's around a year...
The housekeeping staff at any major convention hotel in Australia could stock a small shop with what conference attendees leave behind. Branded stress balls under the bed. Lanyards in the bin. Tote bags stuffed with brochures, abandoned next to the...
Depending on which study you read, winning a new customer costs somewhere between five and twenty-five times more than keeping one you've already got. It's one of the most repeated figures in marketing. And yet walk through any trade show...
Heavy canvas is overrated. There, we said it. In the promo world, thick canvas gets treated like the automatic gold standard for branded totes, and half the time it's the wrong call. A 400gsm canvas bag handed out at a...
