A mid-range business laptop in Australia costs somewhere between $1,500 and $2,500. The padding in a cheap branded backpack protecting it? Often thinner than a stubby holder. That mismatch is the laptop protection trap, and plenty of businesses walk straight...
Somewhere between 80 and 100 times a day. That's how often the average Australian picks up their phone, according to most usage estimates doing the rounds. Even if the real number for your audience is half that, no other promotional...
A stress ball with your firm's logo on it costs you more in credibility than it costs in dollars. That's a bold claim, so here's the reasoning. A law firm charges hundreds of dollars an hour for careful, considered advice....
Bamboo has a higher tensile strength than mild steel. That's not a marketing line, it's why entire scaffolding systems in parts of Asia are still built from it. And yet some bamboo promotional products crack, splinter or grow fuzzy grey...
The best branded sticky notes barely show the brand. Sounds backwards, right? Most businesses do the opposite. They slap a giant logo across the whole sheet, print it in full colour, and wonder why the pads end up in the...
This week's new arrivals are heavy on the humble pen, and we're not apologising for it. A branded pen is still one of the hardest-working items in promotional merchandise, it costs less than a coffee, and it hangs around desks...
Monday morning at a Melbourne hotel. The concierge team is wearing matching twilly scarves, navy with a gold logo repeat, knotted at the collar. Guests clock the branding before anyone opens their mouth. Meanwhile, across town, a conference organiser is...
Industry estimates put the number of cafes, restaurants and takeaway outlets in Australia at well over 50,000. That means the average diner in a capital city suburb can walk past three or four decent feeds before they reach your door....
Tuesday morning, western Brisbane. It's 31 degrees by smoko and a carpenter reaches into his ute tray for the water bottle a supplier handed out at a trade night. The printed logo is already flaking off, the lid cracked when...
Most branded merch handed out in Australia is forgotten within a fortnight. Big claim. Here's the backing for it. Think about the last expo you attended. You probably came home with a tote full of pens, flyers and squishy things,...
Estimates suggest Australians throw away more than a billion disposable coffee cups every year. That's a mountain of landfill, sure, but for a café owner it's also a billion missed branding moments. Every takeaway cup that hits a bin within...
Business cards have a shelf life of about one handshake. Someone takes yours, nods politely, and within a week it's lining the bottom of a laptop bag or fattening a drawer they never open. Meanwhile, the daggy little square under...
