The housekeeping staff at any major convention hotel in Australia could stock a small shop with what conference attendees leave behind. Branded stress balls under the bed. Lanyards in the bin. Tote bags stuffed with brochures, abandoned next to the...
Depending on which study you read, winning a new customer costs somewhere between five and twenty-five times more than keeping one you've already got. It's one of the most repeated figures in marketing. And yet walk through any trade show...
Heavy canvas is overrated. There, we said it. In the promo world, thick canvas gets treated like the automatic gold standard for branded totes, and half the time it's the wrong call. A 400gsm canvas bag handed out at a...
Picture a long lunch at a winery restaurant in the Yarra Valley. Every table gets a chilled 750ml glass bottle of filtered water, the venue's logo etched into the shoulder, condensation running down the side. Guests refill their own glasses...
Winter in Australia means two things: rain that arrives sideways, and a fresh round of conferences, kick-offs and client catch-ups to plan merch for. Handy, then, that this week's arrivals lean hard into travel, weather and everyday carry, the stuff...
Three weeks after a Brunswick café rolled out fifty new branded aprons, half the staff had quietly gone back to their old ones. The new aprons looked brilliant on day one. Then the neck straps started digging in during double...
You've got the merch catalogue open, your marketing manager has asked for "hats or caps" for the summer campaign, and you just realised you don't actually know which one they mean. Or whether there's even a difference. You're not alone....
Halfway through day two at a Melbourne expo, you spot it. A visitor at the coffee cart, phone in hand, and on the back of it is your logo. The custom phone case you handed out yesterday morning. Still on...
It's December 9. Sarah from marketing is staring at a spreadsheet with 140 client names, 32 staff, and a budget that finance signed off back in October. Every supplier she rings is quoting January delivery. The default option, a hamper...
In 2023, the ACCC ran an internet sweep of environmental claims and found that 57 per cent of the businesses it reviewed made claims that raised greenwashing concerns. More than half. That single number explains a lot about where Australian...
A branded coffee mug can out-perform a five-figure digital ad spend, and there's actual psychology behind why. Most display ads get a glance before the thumb keeps scrolling. A decent mug sits on someone's desk for years, quietly clocking up...
More than a quarter of a million Australians work in mining, and a huge chunk of them clock on wearing hi-vis. That's a lot of orange and yellow moving between airports, buses, camps and sites every single week. Most of...
