The smartphone was supposed to kill the ruler. Fifteen years of measurement apps, AR room scanners and "tap to measure" gimmicks later, and every architect's desk, school pencil case and site office in Australia still has a physical ruler in...
Here's a take that will annoy every digital marketer you know: the single most effective piece of advertising in most Australian workplaces is made of paper, costs a few dollars, and gets glanced at more often than your Instagram feed....
Here's a number that explains almost everything about minimum order quantities: a single-colour screen print setup takes roughly the same amount of prep whether the run is 30 shirts or 3,000. Screens get coated, exposed, taped and registered before the...
The purchase order cleared in March. Two hundred branded hoodies for the mid-year conference, a stack of drink bottles for the sales team, budget approved at $9,500, everyone happy. Then the final invoice lands and it's nudging $11,200. Nothing dodgy...
Day two of the conference. Your keynote speaker is halfway to the stage when the plastic clip on her lanyard gives out. The badge skitters across the floor, someone laughs, and security stops her at the wings because she's suddenly...
A branded shopping bag carried down a busy Australian shopping strip gets seen by somewhere between 5 and 10 people per outing, based on conservative estimates of foot traffic exposure. That sounds modest. Now multiply it across 1,000 bags handed...
Waterman has been making pens since 1884. That's 140 years of continuous production, which means the brand was selling writing instruments before Australia was even federated. Very few names survive that long in any industry, and in corporate gifting that...
The best promotional product you can buy is one that gets destroyed within a month. Sounds backwards, right? Marketers spend their whole budget chasing merch that "lasts", then hand out mints as an afterthought and wonder why nobody remembers them....
Depending on which HR estimate you read, replacing a single employee costs somewhere between half and two times their annual salary. Hold that number in your head, then look at the average staff gift budget. It's a rounding error. And...
A mid-range business laptop in Australia costs somewhere between $1,500 and $2,500. The padding in a cheap branded backpack protecting it? Often thinner than a stubby holder. That mismatch is the laptop protection trap, and plenty of businesses walk straight...
Somewhere between 80 and 100 times a day. That's how often the average Australian picks up their phone, according to most usage estimates doing the rounds. Even if the real number for your audience is half that, no other promotional...
A stress ball with your firm's logo on it costs you more in credibility than it costs in dollars. That's a bold claim, so here's the reasoning. A law firm charges hundreds of dollars an hour for careful, considered advice....
