Here's a number worth chewing on. A club that sells 100 branded hoodies at a $27 margin banks $2,700, roughly the cost of a season's worth of match balls, ground fees, or a decent chunk of a junior development program....
A plain one-colour logo on a stubby holder will outperform a full photo of your team, your product, or your dog every single time at an event. Bold claim, sure. But it holds up when you look at how stubby...
Friday morning, a café owner in Brunswick opens the box she's been waiting on for three weeks. Three hundred tea towels for the shop's fifth birthday weekend. She pulls one out and her heart sinks. The logo is the size...
Here's a number worth knowing before you order branded tees: a properly cured screen print will typically survive 40 to 50 wash cycles, and plenty last well beyond that. On a shirt worn and washed weekly, that's around a year...
The housekeeping staff at any major convention hotel in Australia could stock a small shop with what conference attendees leave behind. Branded stress balls under the bed. Lanyards in the bin. Tote bags stuffed with brochures, abandoned next to the...
Depending on which study you read, winning a new customer costs somewhere between five and twenty-five times more than keeping one you've already got. It's one of the most repeated figures in marketing. And yet walk through any trade show...
Heavy canvas is overrated. There, we said it. In the promo world, thick canvas gets treated like the automatic gold standard for branded totes, and half the time it's the wrong call. A 400gsm canvas bag handed out at a...
Picture a long lunch at a winery restaurant in the Yarra Valley. Every table gets a chilled 750ml glass bottle of filtered water, the venue's logo etched into the shoulder, condensation running down the side. Guests refill their own glasses...
Winter in Australia means two things: rain that arrives sideways, and a fresh round of conferences, kick-offs and client catch-ups to plan merch for. Handy, then, that this week's arrivals lean hard into travel, weather and everyday carry, the stuff...
Three weeks after a Brunswick café rolled out fifty new branded aprons, half the staff had quietly gone back to their old ones. The new aprons looked brilliant on day one. Then the neck straps started digging in during double...
You've got the merch catalogue open, your marketing manager has asked for "hats or caps" for the summer campaign, and you just realised you don't actually know which one they mean. Or whether there's even a difference. You're not alone....
Halfway through day two at a Melbourne expo, you spot it. A visitor at the coffee cart, phone in hand, and on the back of it is your logo. The custom phone case you handed out yesterday morning. Still on...
